Hey y’all.
•••
Welcome to
Little Desk Letters.

My name is Kristen, and I’m a strategist and writer helping brands tell stories that people want to hear.

Little Desk Letters is the digital home where I share helpful resources for creating great content and my personal writing projects. I hope you enjoy it.

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Written with a fresh batch
of school supplies,
Kristen

How to KonMari your Twitter while watching Food Network and prepping for your next cocktail party {Friday High-Fives}

How to KonMari your Twitter while watching Food Network and prepping for your next cocktail party {Friday High-Fives}

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1.
Now you can watch Oprah and all the cuteness on Animal Planet, but it's gonna cost ya.

YouTube TV (which feels like it's slowly taking over the world) just announced a price increase to their customers. I thought it was a good example to share. I give it a solid A. It's clear, concise and includes pertinent info for my plan. They don't belabor the point or bury the lede. All the information you need is there with the rationale for why built-in upfront. One thing I would knock them on is including the disjointed pricing between Apple and themselves. I don't know if this is in a quest to get all direct customers (so Apple doesn't take a bite of their sales)? But it's irrelevant information to me, since they bold my price in the next line. But all things considered, it's a solid example. [The email I received is shown above, but they go into more detail in their blog post.]


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2.
It's time to KonMari your digital life

Ever wish that you could just *poof* away stuff on Twitter or Facebook without all the effort? Well, the creator of Sunrise calendar (RIP thanks to Microsoft) has created Jumbo to solve that problem for you. The app is a great example of clear messaging. "Clean your digital life in seconds." Who would say no to that? It's scratching an itch that most people have avoided due to the tedious task of cleaning up social media accounts. Even the onboarding flow of the app is delightful. And we all know first hand how much an adorable mascot can help things feel friendly. They even seal the deal with their notification language. Well done, Jumbo.
 

3.
A starter guide to startup equity for the next Catalina Wine Mixer.

This article, 9 Terms You'll See In Your Startup Equity Offer—And What They Actually Mean, does a great job of breaking down a complex topic for folks. It's a good example of how we could create content for people around starting and growing your business with marketing. Plus, now you're ready to chat it up about equity and stock options at your next cocktail party.

4.
Welcome to the era of aggregation.

Notion is aiming to solve the same dilemma of folks being overwhelmed with too many tools. Enter the all-in-one workspace. They do a great job messaging how it solves your problems, and they manage to do it in a positive light. They also display how they replace the competition. But, again, it's not aggressive or a hard sell. It's simple. Intuitive. Clean. If you're looking for an example of an aggressive comparison, check out our new competitor – Erxes. They claim to be everything and the kitchen sink. 

5.
How to pot a plant like a pro.

Patch Plants is the Uber of the plant world. For real. Their homepage says, "Urban jungles, delivered." Aside from a unique concept, their educational videos are pretty well done. I subscribed to check it out. The videos are cool, and the cadence is also on point. They've made house plants cool again. (Spoiler alert: If you're super into this idea, it's currently only available in London and Paris.)

Pour yourself a bowl of Magic Spoon and read about the milkman reimagined {Friday High-Fives}

Pour yourself a bowl of Magic Spoon and read about the milkman reimagined {Friday High-Fives}

Data, Dollars, Dad Jokes & A Side of Personalization {Friday High-Fives}

Data, Dollars, Dad Jokes & A Side of Personalization {Friday High-Fives}